lazarus Posted May 12, 2022 Share Posted May 12, 2022 (edited) For shame. Maybe they should have put it on Page 3?Adidas sports bra ads banned in UK over bare breasts https://edition.cnn.com/2022/05/12/business/adidas-breasts-ads-banned-intl-scli-gbr/index.html London -- Adidas advertisements showing photo grids of bare breasts have been banned in the UK by the Advertising Standards Authority. The apparel company's promotional material for its sports bras, released in February, featured a grid of photographs of various women's unclothed chests. The images, which appeared in a tweet and two posters, aimed to highlight body diversity and Adidas's effort to cater to all shapes and sizes. The ASA said it had received 24 complaints about the ads. Some considered that the use of nudity was gratuitous, objectified women by sexualizing them and reducing them to body parts, according to the ASA ruling, published online Wednesday. Others challenged whether the poster ads were appropriate for display where it could be seen by children. Both complaints were upheld, and the ads must not appear again in the forms complained of, said the authority. The ASA said it "acknowledged that the intention of the ads was to show that women's breasts differed in shape and size, which was relevant to the sports bras being advertised." ... Edited May 12, 2022 by lazarus cleaned it up a bit... Link to comment Share on other sites More sharing options...
john luke Posted May 12, 2022 Share Posted May 12, 2022 36 minutes ago, lazarus said: For shame. Maybe they should have put it on Page 3?Adidas sports bra ads banned in UK over bare breasts https://edition.cnn.com/2022/05/12/business/adidas-breasts-ads-banned-intl-scli-gbr/index.html London -- Adidas advertisements showing photo grids of bare breasts have been banned in the UK by the Advertising Standards Authority. The apparel company's promotional material for its sports bras, released in February, featured a grid of photographs of various women's unclothed chests. The images, which appeared in a tweet and two posters, aimed to highlight body diversity and Adidas's effort to cater to all shapes and sizes.The ASA said it had received 24 complaints about the ads. Some considered that the use of nudity was gratuitous, objectified women by sexualizing them and reducing them to body parts, according to the ASA ruling, published online Wednesday. Others challenged whether the poster ads were appropriate for display where it could be seen by children. Both complaints were upheld, and the ads must not appear again in the forms complained of, said the authority. The ASA said it "acknowledged that the intention of the ads was to show that women's breasts differed in shape and size, which was relevant to the sports bras being advertised." ... It does seem disproportionate; I wonder what 24 is as a percentage of the adult population of UK. 2 Link to comment Share on other sites More sharing options...
Freee!! Posted May 12, 2022 Share Posted May 12, 2022 43 minutes ago, john luke said: It does seem disproportionate; I wonder what 24 is as a percentage of the adult population of UK. I think Adidas should consider offering those 24 complainers a free oculectomy 😉 Link to comment Share on other sites More sharing options...
Golfingboy Posted May 12, 2022 Share Posted May 12, 2022 It first made the news a few months back, you can find the “raw” version on Twitter. It’s basically a mural of 80 pairs of titties Link to comment Share on other sites More sharing options...
lazarus Posted May 12, 2022 Author Share Posted May 12, 2022 28 minutes ago, Golfingboy said: It first made the news a few months back, you can find the “raw” version on Twitter. It’s basically a mural of 80 pairs of titties https://twitter.com/adidas/status/1491411609180327942?s=20&t=it-snRRZ7yXSJX8hvnGnuQ Link to comment Share on other sites More sharing options...
nampla69 Posted May 12, 2022 Share Posted May 12, 2022 3 hours ago, john luke said: It does seem disproportionate; I wonder what 24 is as a percentage of the adult population of UK. Bet they were all the jealous screaming transgender mob .... .... most vicious fcukers on the planet .... apart from Chechen and Russian special forces of course... Link to comment Share on other sites More sharing options...
Golfingboy Posted May 12, 2022 Share Posted May 12, 2022 1 hour ago, lazarus said: https://twitter.com/adidas/status/1491411609180327942?s=20&t=it-snRRZ7yXSJX8hvnGnuQ Thanks Laz, you are the master of this board for Level 1(and 2) pics 1 Link to comment Share on other sites More sharing options...
fygjam Posted May 13, 2022 Share Posted May 13, 2022 Three stripes and you're out. Link to comment Share on other sites More sharing options...
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