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Adidas Ads Banned in UK Over Bare Breasts


lazarus

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For shame.

Maybe they should have put it on Page 3?

Adidas sports bra ads banned in UK over bare breasts

https://edition.cnn.com/2022/05/12/business/adidas-breasts-ads-banned-intl-scli-gbr/index.html

London -- Adidas advertisements showing photo grids of bare breasts have been banned in the UK by the Advertising Standards Authority.

The apparel company's promotional material for its sports bras, released in February, featured a grid of photographs of various women's unclothed chests. The images, which appeared in a tweet and two posters, aimed to highlight body diversity and Adidas's effort to cater to all shapes and sizes.

The ASA said it had received 24 complaints about the ads.

Some considered that the use of nudity was gratuitous, objectified women by sexualizing them and reducing them to body parts, according to the ASA ruling, published online Wednesday. Others challenged whether the poster ads were appropriate for display where it could be seen by children.

Both complaints were upheld, and the ads must not appear again in the forms complained of, said the authority.

The ASA said it "acknowledged that the intention of the ads was to show that women's breasts differed in shape and size, which was relevant to the sports bras being advertised." ...

Edited by lazarus
cleaned it up a bit...
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36 minutes ago, lazarus said:

For shame.

Maybe they should have put it on Page 3?

Adidas sports bra ads banned in UK over bare breasts

https://edition.cnn.com/2022/05/12/business/adidas-breasts-ads-banned-intl-scli-gbr/index.html

London -- Adidas advertisements showing photo grids of bare breasts have been banned in the UK by the Advertising Standards Authority.

The apparel company's promotional material for its sports bras, released in February, featured a grid of photographs of various women's unclothed chests. The images, which appeared in a tweet and two posters, aimed to highlight body diversity and Adidas's effort to cater to all shapes and sizes.

The ASA said it had received 24 complaints about the ads.

Some considered that the use of nudity was gratuitous, objectified women by sexualizing them and reducing them to body parts, according to the ASA ruling, published online Wednesday. Others challenged whether the poster ads were appropriate for display where it could be seen by children.

Both complaints were upheld, and the ads must not appear again in the forms complained of, said the authority.

The ASA said it "acknowledged that the intention of the ads was to show that women's breasts differed in shape and size, which was relevant to the sports bras being advertised." ...

It does seem disproportionate; I wonder what 24 is as a percentage of the adult population of UK.

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43 minutes ago, john luke said:

It does seem disproportionate; I wonder what 24 is as a percentage of the adult population of UK.

I think Adidas should consider offering those 24 complainers a free oculectomy 😉

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3 hours ago, john luke said:

It does seem disproportionate; I wonder what 24 is as a percentage of the adult population of UK.

Bet they were all the jealous screaming transgender mob ....

.... most vicious fcukers on the planet .... apart from Chechen and Russian special forces of course...

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