See, you need to know how it works. I've experience in the Pattaya food scene.
Nobody actually gives fu** how good it is, how it looks or how its presented.
All they care about is SEX. Yes, that three letter word. Now, sex in Pattaya isn't what it used to be. Most of the bar girls are pigs. In fact I wont insult pigs. And the big problem is that Johnny ex-pat can't afford to get His leg over. So He spends all day looking for cheap bile to eat then gushing all over facebook on the breakfast Club. While He's having a wank about some ladyboy He fancies but cant get as He's broke. See, that's how 95% of Pattaya ex-pat foodies operate.
Food is sold at a loss in the thinking that the customer will come back and buy beer. In reality they will buy from 7/11. But, hey ho.
Glad we got out while we did. We actually made money. but I could see the tsunami starting to appear. And I've never met a more jealous, spiteful bunch of bastards than 60% of Pattaya ex-pats.
For the genuine eateries trying to sell at a loss, hoping for drink sales! I feel sorry for them. Nobody realises the obstacles, difficulties involved. Thais are the worst employees on Earth. Unless they are getting pissed and rogered at the end of the night. Skint customers will find fault in everything. Nightmare owning an eatery in Pattaya. Bars way better IF, IF you have girls.