Some interesting points about rental EV's made in this article.
Hertz CEO out following electric car ‘horror show’
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But the problem for Hertz wasn’t necessarily that the cars were electric, and customers simply do not want to drive electric cars. The problem was how Hertz handled the fleet in general, according to industry analysts.
“The execution and marketing of EV’s [by Hertz] was a horror show across the board,” said Daniel Ives, an analyst with Wedbush Securities who follows the EV market. “It’s a black eye they couldn’t recover from.”
Part of the problem for Hertz was that even people who might want to buy an EV wouldn’t necessarily want to rent one while on the road, when they don’t necessarily have the ability to plug them in to charge them as they would at a private home. There might not be a charging station, or enough time, for a rental car customer to charge an EV, Ives said.
By hewing to charging rules the way Hertz has enforced refueling rules, it may have dissuaded customers from wanting to rent an electric car. Without building any charging infrastructure at its rental locations, Hertz may have hurt its own business.
“They don’t want to go 20 minutes out of their way at five in the morning to find a charging station,” Ives said.
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Even without the drop in value of the cars it bought, Hertz struggled with collision and damage repairs on an EV running about twice that associated with a comparable combustion engine vehicle, Scherr told investors on a 2023 call.
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