My longterm working stints in Thailand were 1994 to 1998 and 2008 to 2010. With many 10s of shorter visits between 1992 and now.
I did visit secrets several times and can't complain. Aircon bar, beer, good food available and friendly girls. I would be there late afternoon/ early evening, didn't notice any bar management encouraging me to stay or saying hello.
The location is good, but far from an absolute cracker. So my conclusion is that it was the forum, and if you weren't a (popular) BM the bar wasn't a particular Pattaya highlight.
Apart from the Soi 6 bars I wonder if a Pattaya forum driven bar experience could be replicated in this era....